Coach, Founder of Smashing Magazine Author UX Consultant · Smashing Magazine
Vitaly Friedman
For the last 20 years, Vitaly Friedman has been working with companies and orgs like the European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use. Vitaly is also the author and editor of Smashing Books, and has given several well received talks an
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