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HSBC · Brian Hui

Brian Hui

Brian Hui is Chief Customer Officer, Hong Kong, at HSBC, where he leads customer growth and experience across all segments, as well as international expansion by connecting cross-border customers, including Global Chinese, to banking and wealth opportunities. He also oversees Data Analytics and Customer Relationship Management (CRM), harnessing data, digital, and AI innovation to drive growth, transform digital experiences, and sustain market-leading customer satisfaction in Hong Kong.

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